Customer Journey Map

**Context**: 
A customer journey map is a visual representation of the stages a customer goes through when interacting with a company, from the initial awareness stage to post-purchase support. It is a crucial tool for businesses to understand customer needs, preferences, and pain points, ultimately enhancing customer experience and loyalty. The goal of creating a customer journey map is to identify areas of improvement and optimize the customer experience across all touchpoints.

**Detailed Instructions**: 
Create a detailed customer journey map for a fictional e-commerce company that sells outdoor gear and apparel. The map should cover the entire customer journey, including awareness, consideration, purchase, retention, and advocacy. Consider the various touchpoints, such as social media, website, customer service, and physical stores. Identify the customer's thoughts, feelings, and actions at each stage, as well as potential pain points and opportunities for improvement. The map should also include the company's current interactions with the customer at each stage and propose recommendations for enhancing the customer experience.

**Output Format**: 
The customer journey map should be presented in a table or diagram format, with the following columns:
- Stage: The stage of the customer journey (awareness, consideration, purchase, retention, advocacy)
- Customer Thoughts and Feelings: The customer's thoughts, feelings, and motivations at each stage
- Customer Actions: The actions the customer takes at each stage
- Touchpoints: The channels or touchpoints the customer interacts with at each stage (e.g., social media, website, customer service)
- Current Company Interactions: The company's current interactions with the customer at each stage
- Pain Points and Opportunities: Potential pain points and opportunities for improvement at each stage
- Recommendations: Proposed recommendations for enhancing the customer experience at each stage

**Examples**: 
For instance, at the awareness stage, the customer may be thinking "I need new hiking boots" and feeling "excited for an upcoming trip." They may take the action of searching for hiking boots on social media and visiting the company's website. The company's current interaction may be a social media ad, and a potential pain point could be that the website is not mobile-friendly. A recommendation for improvement could be to optimize the website for mobile devices to improve the user experience. Similarly, at the retention stage, the customer may be thinking "I love my new hiking boots" and feeling "satisfied with the purchase." They may take the action of writing a review and sharing it on social media. The company's current interaction may be an email asking for feedback, and a potential opportunity for improvement could be to offer loyalty rewards or exclusive discounts to repeat customers.