Writing Prompts for Content Creators: Complete Guide

AI has become an indispensable tool for content creators. But the challenge isn't getting AI to write—it's getting AI to write well. This guide shares battle-tested prompts for every type of content creation. Need inspiration first? Start with our creative prompts for brainstorming.

The Content Creator's AI Framework

Before diving into prompts, understand this framework:

AI excels at:

• First drafts and outlines
• Overcoming blank page syndrome
• Generating variations
• Structural editing
• Research synthesis

Humans excel at:

• Original insights and perspectives
• Emotional nuance
• Brand voice authenticity
• Fact-checking
• Final polish

The best content combines both.

Blog Writing Prompts

Blog Post Outline

Create a detailed outline for a blog post:

Topic: [Your topic]
Target keyword: [Primary SEO keyword]
Target audience: [Who's reading this]
Post length: [Word count goal]
Goal: [Educate / persuade / entertain]

Include:
- Compelling title (with keyword)
- Meta description (max 160 chars)
- H2 and H3 structure
- Key points to cover under each section
- Hook for introduction
- CTA for conclusion

Make the outline comprehensive enough that someone could write the full post from it.

Blog Post Introduction

Write an introduction for a blog post about [topic].

Audience: [Who's reading]
Their current state: [What they know/feel coming in]
What they'll get: [Value they'll receive]

The intro should:
- Hook them in the first sentence
- Create curiosity or address a pain point
- Preview what's coming
- Be 100-150 words max
- Not start with "In today's..." or a question (unless specifically wanted)

Tone: [Your brand voice]

Full Blog Post

You are an expert content writer in [niche/industry].

Write a blog post:

Title: [Your title]
Target keyword: [Primary keyword]
Word count: [Target length]
Audience: [Reader description]
Style: [Reference article or description]

Structure:
- Introduction (hook + preview)
- [H2 sections based on outline]
- Conclusion with CTA

Requirements:
- Include keyword naturally (1-2% density)
- Use short paragraphs (2-3 sentences)
- Add subheadings every 200-300 words
- Include actionable advice, not just theory
- Write at [grade level] reading level

Voice: [Your brand voice description]

Listicle Format

Write a listicle: "[Number] [Topic] for [Audience]"

Each item needs:
- Clear heading
- 50-100 word explanation
- Practical example or tip

Order: [Most important first / logical progression / surprise ending]
Total length: [Word count]

Make each item substantive, not filler.
Avoid obvious/generic tips the audience already knows.

Browse our writing prompts collection for more templates.

Article Writing Prompts

Long-Form Article

You are a journalist writing for [publication type].

Write an in-depth article about [topic].

Research angle: [Specific perspective or thesis]
Word count: 2000-2500 words

Include:
- Headline that promises value
- Strong lede that draws readers in
- Background/context section
- Expert viewpoints (synthesize or create realistic quotes)
- Data or statistics to support points
- Counterarguments or limitations
- Forward-looking conclusion

Tone: [Authoritative / approachable / investigative]
Avoid: First-person unless specifically appropriate

How-To Article

Write a comprehensive how-to article: "[How to accomplish X]"

Reader starting point: [What they know]
Reader end goal: [What they'll achieve]
Skill level: [Beginner / intermediate / advanced]

Structure:
1. Introduction (why this matters)
2. Prerequisites/what you'll need
3. Step-by-step instructions (numbered)
4. Tips and best practices
5. Troubleshooting common issues
6. Conclusion and next steps

For each step:
- Clear instruction
- Why this step matters
- What success looks like
- Common mistakes to avoid

Include specific, actionable details.

Comparison Article

Write a comparison article: [Thing A] vs [Thing B]

Purpose: Help readers decide which to choose
Target reader: [Who's making this decision]
Reader criteria: [What they care about most]

Structure:
- Quick verdict (for scanners)
- What is [Thing A]
- What is [Thing B]
- Comparison table
- Detailed comparison by criteria
- When to choose A
- When to choose B
- Final recommendation

Be balanced but not wishy-washy—take a clear position based on reader criteria.

Creative Writing Prompts

Story Opening

Write the opening scene (500 words) for a [genre] story.

Setting: [Time and place]
Main character: [Brief description]
Tone: [Mood you want to establish]
Hook element: [Mystery / action / emotion / tension]

The opening should:
- Grab attention in the first paragraph
- Establish voice and tone
- Hint at the larger story to come
- Make readers want to continue

Show, don't tell. Start in media res if appropriate.

Character Development

Create a detailed character profile:

Name: [If predetermined]
Role in story: [Protagonist / antagonist / support]
Genre context: [Story genre]

Develop:
- Physical appearance (specific, memorable details)
- Background and formative experiences
- Personality traits (include contradictions)
- Goals and motivations
- Fears and weaknesses
- Voice/speech patterns
- Relationships with other characters
- Character arc potential

Make them feel real and three-dimensional.

Dialogue Writing

Write a dialogue scene between [Character A] and [Character B].

Context: [What's happening in the story]
Goal: [What should this scene accomplish]
Subtext: [What are they NOT saying directly]
Tension source: [What conflict exists between them]

Character A personality: [Key traits]
Character B personality: [Key traits]

Make each character's voice distinct.
Use action beats to break up dialogue.
Show the underlying emotional dynamic through what they say and don't say.

Copywriting Prompts

Website Copy

Write website copy for the [page] page of a [business type].

Business: [Description]
Target visitor: [Who lands on this page]
Visitor goal: [What they're trying to do]
Our goal: [What action we want]

Page sections needed:
- Hero headline and sub-headline
- [Other necessary sections]
- Call to action

Voice: [Brand voice description]
Tone: [Specific tone for this page]

Be concise—website copy should be scannable.
Every element should move toward the CTA.

Sales Page

Write a sales page for [product/service].

Product: [What it is and what it does]
Price: [Price point]
Target buyer: [Who buys this]
Main pain point: [Biggest problem it solves]
Key benefits:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]

Include these sections:
- Headline (benefit-focused, pain-aware)
- Problem section (agitate the pain)
- Solution introduction
- Feature-benefit breakdown
- Social proof section
- Guarantee/risk reversal
- FAQ (overcome objections)
- Final CTA with urgency

Length: Long-form, persuasive, but no fluff.

Script Writing Prompts

YouTube Video Script

Write a YouTube video script about [topic].

Channel niche: [Your channel focus]
Video length: [Target length in minutes]
Audience: [Subscriber demographics]
Style: [Educational / entertaining / casual / professional]

Script format:
- Hook (first 10 seconds to grab attention)
- Intro (30 seconds - preview value)
- Main content (structured segments)
- CTA (subscribe, like, comment)
- Outro

Include:
- Suggested B-roll moments
- On-screen text suggestions
- Engagement questions

Write for speaking, not reading. Short sentences. Natural language.

Podcast Script

Write a podcast episode outline/script:

Show name: [Your podcast]
Episode topic: [What you're discussing]
Format: [Solo / interview / co-hosted]
Episode length: [Minutes]

Include:
- Pre-intro hook
- Theme intro
- Segment 1: [Description]
- Segment 2: [Description]
- [Additional segments]
- Outro with calls to action

If interview format, suggest questions.
Include transition phrases between segments.

Video Ad Script

Write a [length]-second video ad script.

Product: [What we're selling]
Platform: [YouTube / TikTok / Instagram / Facebook]
Objective: [Awareness / conversion / click]
Target viewer: [Demographics and interests]

Structure for [length] seconds:
- 0-3s: Hook (stop scroll/skip)
- [Remaining timing breakdown]
- Final: CTA

Include:
- Script with timing notes
- Visual suggestions
- On-screen text
- Music/tone notes

First 3 seconds are everything—make them count.

Content Repurposing Prompts

Blog to Social Posts

Convert this blog post into social media content:

[Paste blog excerpt or full post]

Create:
1. LinkedIn post (professional angle)
2. Twitter thread (6 tweets)
3. Instagram carousel (8 slides, heading + brief text each)
4. Facebook post (conversational)

Each should work standalone while linking back to the full post.
Adapt tone for each platform's culture.

Long-Form to Short-Form

Condense this [long content] into [short format]:

[Paste content]

New format: [Tweet / summary / abstract / excerpt]
Length constraint: [Character/word limit]
Must keep: [Essential points to preserve]
Tone: [Same as original / adjusted for format]

The condensed version should capture the core value in limited space.

Editing Prompts

Improve Clarity

Edit this text for clarity while preserving the meaning:

[Your text]

Focus on:
- Removing unnecessary words
- Simplifying complex sentences
- Making passive voice active where appropriate
- Eliminating jargon (unless necessary for audience)
- Improving flow between sentences

Show the edited version with brief explanations of key changes.

Tone Adjustment

Rewrite this in a [new tone] tone:

[Your text]

Current tone: [Describe current]
Target tone: [Describe target]
Target audience: [Who'll read it]

Keep the core message but adjust:
- Word choice
- Sentence structure
- Level of formality
- Energy and pacing

Frequently Asked Questions

Does AI-written content rank in Google?

Google cares about quality, not origin. AI-assisted content that's helpful, accurate, and well-edited can rank. Generic AI content dumped without curation won't.

How do I make AI writing sound like me?

Include your voice guidelines in prompts, use your previous writing as examples, and always edit AI outputs to add your perspective and style.

Should I disclose AI use in content?

Disclosure policies vary by platform and use case. Generally, heavily AI-assisted content should be reviewed for accuracy regardless of disclosure requirements.

What's the best AI for content writing?

Claude produces cleaner prose that needs less editing. ChatGPT can be more creative but sometimes verbose. Test both for your specific needs.

How do I avoid AI content sounding robotic?

Include style guidelines, vary sentence structure in prompts, request specific examples, and always edit outputs to add human insights.

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Explore our complete writing prompts library with 200+ templates for every content type. For conversion-focused copy, see our guide to marketing prompts that convert.