Marketing Prompts That Actually Convert: Expert Guide

AI can write marketing copy in seconds. But most AI-generated marketing content is generic, bland, and doesn't convert. This guide shows you how to craft prompts that produce marketing copy that actually drives results.

Why Most Marketing Prompts Fail

The typical marketing prompt looks like this:

Write an ad for my product

The result? Generic copy that sounds like everyone else's. Here's why it fails:

• No target audience specification
• No unique selling proposition
• No understanding of pain points
• No brand voice guidelines
• No platform context

Understanding how to write better AI prompts is the first step. Let's fix that for marketing specifically.

The Anatomy of a High-Converting Marketing Prompt

Every effective marketing prompt includes:

1. Target Audience - Who exactly are we talking to?
2. Pain Points - What problem are we solving?
3. Unique Value - Why choose us over alternatives?
4. Desired Action - What should they do next?
5. Tone/Voice - How should it sound?
6. Platform - Where will this run?
7. Constraints - Character limits, compliance requirements

Ad Copy Prompts

Facebook/Instagram Ads

Template:

You are an expert Facebook ads copywriter who has managed $10M+ in ad spend.

Write 3 variations of a Facebook ad for:

Product: [Product name and description]
Target audience: [Demographics, interests, behaviors]
Pain point: [Main problem we solve]
Unique value: [Why we're different]
Social proof: [Testimonials, stats, awards]
Offer: [Any special offer or CTA]

For each variation:
- Primary text (max 125 characters for optimal display)
- Headline (max 40 characters)
- Description (max 30 characters)

Tone: [Casual/professional/urgent/etc.]
Avoid: Clickbait, false claims, [any platform-specific restrictions]

Include a hook in the first line that stops scroll.

Example:

Write 3 Facebook ad variations for:

Product: HyperPrompt - AI prompt management platform
Target audience: Developers and marketers using AI daily, 25-45, tech-savvy
Pain point: Wasting time re-writing the same prompts, inconsistent AI results
Unique value: Save prompts, share with team, get better AI outputs
Social proof: "Used by 10,000+ professionals"
Offer: Free to start, no credit card required

Tone: Professional but approachable, slightly playful
Avoid: Overpromising, technical jargon

Google Ads

Template:

Write Google Search ads for the keyword "[keyword]".

Product/Service: [Description]
Landing page focus: [What the page offers]
Unique selling points:
- [USP 1]
- [USP 2]
- [USP 3]

Ad format:
- Headline 1 (max 30 chars): [Include keyword]
- Headline 2 (max 30 chars): [Benefit focused]
- Headline 3 (max 30 chars): [CTA or social proof]
- Description 1 (max 90 chars): [Expand on value]
- Description 2 (max 90 chars): [Include CTA]

Provide 5 complete ad variations optimized for CTR.
Include the keyword naturally without stuffing.

LinkedIn Ads

Write a LinkedIn Sponsored Content ad targeting [job titles] at [company size] companies.

Offer: [What we're promoting]
Goal: [Lead gen / awareness / event registration]
B2B value props:
- [Business benefit 1]
- [Business benefit 2]

Format:
- Intro text (max 150 chars for optimal mobile)
- Clear CTA
- Professional tone that doesn't sound like an ad

Include specificity that makes it relevant to this audience.

Browse more marketing prompts in our library.

Email Marketing Prompts

Cold Email

Template:

You are an expert cold email copywriter with a 40%+ open rate track record.

Write a cold email for:

Target: [Job title] at [Company type]
Purpose: [Book a call / demo / partnership]
Our company: [Brief description]
Value we provide: [Specific, measurable benefit]
Personalization variables: {{first_name}}, {{company_name}}

Structure:
- Subject line (curiosity-driven, max 50 chars)
- Opening line (personalized, no "I'm reaching out")
- 2-3 sentence value proposition
- Clear, low-friction CTA
- Simple sign-off

Tone: Friendly, confident, not salesy
Total length: Under 100 words

Email Sequence

Create a 5-email nurture sequence for leads who [trigger action].

Audience: [Description]
Goal: [Conversion goal]
Sending schedule: [Daily/weekly/etc.]

Each email needs:
- Subject line
- Preview text
- Body (increasing urgency through sequence)
- CTA

Sequence framework:
1. Email 1: Value + establish credibility
2. Email 2: Address common objection
3. Email 3: Case study or proof
4. Email 4: Overcome hesitation
5. Email 5: Final offer with urgency

Brand voice: [Description]

Abandoned Cart Email

Write an abandoned cart email sequence (3 emails) for:

Store type: [E-commerce category]
Average cart value: $[amount]
Brand personality: [Description]

Email 1 (sent 1 hour after): Gentle reminder, no discount
Email 2 (sent 24 hours after): Address concerns, offer to help  
Email 3 (sent 72 hours after): Urgency + small incentive if appropriate

Include:
- Subject lines that stand out
- Preview text
- Short, scannable body copy
- Clear CTA buttons
- Dynamic cart contents placeholder

Landing Page Prompts

Hero Section

Write hero section copy for a landing page:

Product: [Name and what it does]
Target visitor: [Who's landing on this page]
Main benefit: [Single most important value prop]
Supporting points: [2-3 secondary benefits]
Trust signals: [Stats, logos, or testimonials to include]

Format needed:
- Headline (max 10 words, benefit-focused)
- Sub-headline (max 25 words, clarify or expand)
- 3 bullet points (optional)
- Primary CTA button text
- Secondary CTA text (if applicable)

The headline should pass the "grunt test" - visitor knows what it is within 5 seconds.

Full Landing Page

You are a conversion rate optimization expert writing a landing page.

Create full landing page copy for:

Product: [Description]
Target audience: [Who and what they want]
Primary goal: [Sign up / purchase / demo request]
Price point: [If relevant]

Sections needed:
1. Hero (headline, sub-headline, CTA)
2. Problem section (agitate pain points)
3. Solution section (introduce product)
4. Features/benefits (3-5 key features)
5. How it works (3 simple steps)
6. Social proof (testimonials, stats)
7. FAQ (address objections)
8. Final CTA (reminder of value + urgency)

Tone: [Brand voice description]
No fluff - every sentence must earn its place.

Social Media Prompts

LinkedIn Content

Write a LinkedIn post about [topic] that positions me as a thought leader.

My background: [Your expertise/credentials]
Target audience: [Who should engage]
Main insight: [Key point to communicate]
Goal: [Engagement / leads / personal brand]

Format:
- Hook (first line that stops scroll - often a bold statement)
- Setup (1-2 lines of context)
- Main content (insight/story in 4-6 short paragraphs)
- Key takeaway or lesson
- Engagement question or CTA

Use short paragraphs (1-2 sentences each).
Add line breaks for readability.
No hashtags (unless specifically requested).

Twitter/X Thread

Write a Twitter thread (6-8 tweets) about [topic].

Goal: [Educate / promote / build authority]
Target reader: [Who should read this]
My angle: [What perspective I'm sharing]

Thread structure:
- Tweet 1: Hook that creates curiosity (max 280 chars)
- Tweets 2-6: Main content (one key point per tweet)
- Tweet 7: Key takeaway or CTA
- Optional: Rethread hook ("If you found this helpful, retweet the first tweet")

Each tweet should stand alone but flow together.
Use "1/" numbering convention.

Product Launch Post

Write a social media announcement for our product launch.

Platform: [Specify platform]
Product: [What we're launching]
Key features: [Top 3 features]
Launch offer: [Any special launch pricing/offer]
Link: [Where to direct people]

Include:
- Attention-grabbing opening
- Quick explanation of what it is
- Why it matters (benefit-focused)
- The offer or CTA
- Appropriate emoji usage for platform

Tone: Excited but not hypey

Explore more in our marketing prompts collection. For content-focused templates, see our writing prompts for content creators.

Copywriting Framework Prompts

AIDA Framework

Write [content type] using the AIDA framework:

A - Attention: [Hook to capture interest]
I - Interest: [Build curiosity about solution]
D - Desire: [Create emotional connection to benefits]
A - Action: [Clear CTA]

Product: [Details]
Audience: [Details]

Each section should be clearly defined but flow naturally.

PAS Framework

Write [content type] using Problem-Agitate-Solve:

Problem: [Identify the pain point clearly]
Agitate: [Make them feel the weight of not solving it]
Solve: [Present our solution as the answer]

Keep agitation empathetic, not manipulative.
End with clear next step.

BAB Framework

Write [content type] using Before-After-Bridge:

Before: [Current painful state]
After: [Desired improved state]
Bridge: [Our product/service as the path between]

Make the transformation vivid and specific.

Testing Your Marketing Prompts

A/B Testing Prompt

Generate 5 headline variations for A/B testing:

Current headline: [Your existing headline]
Goal: Improve [CTR / conversions / engagement]
Target audience: [Details]

Variation approaches:
1. Question-based
2. Number/statistic-based  
3. Urgency-based
4. Social proof-based
5. Benefit-focused

Also suggest which to test first and why.

Frequently Asked Questions

How do I make AI copy sound less generic?

Include specific details: real numbers, specific audience descriptions, unique selling points, and brand voice examples. The more specific your input, the more specific the output.

Should I use AI marketing copy directly?

Treat AI as a first draft generator. Edit for accuracy, brand alignment, and that human touch that builds real connection.

How do I maintain brand consistency with AI?

Create a brand voice document and include key elements in every prompt. Better yet, use saved prompts in your prompt library that include your brand guidelines.

What's the best AI for marketing copy?

Claude tends to follow style instructions more precisely. ChatGPT is often more creative. Test both for your specific use case.

How do I avoid sounding like AI?

Edit outputs aggressively. Remove qualifiers ("very," "really"), cut filler phrases, add specific details, and inject personality that only you can bring.

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Browse our complete marketing prompts library with 150+ tested templates for ads, emails, social media, and more.